We know which services and offers add real value and how return on investment can be measured.

Today more than ever, intelligent marketing has to target the benefits of a product or service. We know the processes and needs of your target groups. We create measures, formulate and visualize messages with a lasting impact and diffuse them on relevant channels in a suitable form. 

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We understand complex medical facts and know how to establish precise physician and patient profiles. We act successfully by always combining our analytic and strategic approach with creativity. At all levels: from brainstorming, conception and creation to cost-effective implementation and performance measurement.

We offer all marketing services from a single source, always tailored to your individual situation and objectives.

 

Detailed range of services in Medical Marketing

Strategy and conception 

  • Development and realisation of intertwined brand, content and service strategies
  • Launch campaigns incl. prelaunch activities: Multichannel marketing/communication
  • Development of a visual product presentation : «from scratch» as well as adaptation of international campaigns to Switzerland

Online / Digital Marketing

  • eDetailer/eVisual Aids (Prelaunch & Launch Pads, Updates & Development), Differentiation Decks, Objection Handlers
  • Web sites incl. SEO optimisation (Disease Awareness & Patient services), with and without login-protected HCP domain
  • Slide Sets (Speaker Kits) for HCP
  • eNewsletter incl. evaluation of data
  • Apps, gamification solutions, videoclips, animations

Print / Digital (cross-media)

  • Advertisments, Folders, Leave Behinds, Dose Regimen, Study Factsheets 
  • Mailings incl. response analysis
  • Congress booths/presence at congresses, incl. measures for booth activities
  • Patient information material
  • Point of Sale (PoS) activities
  • Awareness campaigns for patients and relatives
  • National observational studies (post-marketing observational studies PMOS): Conception, realization, evaluation, publication

Events

  • Stakeholder workshops (ex. Advisory Boards, Concept Boards, Expert/Counselling Boards) with  specialists, primary care physicians or patients
  • Education courses for specialists or public/patients incl. speaker training
  • Congresses: Satellite and update symposia
  • Lecture Tours
  • Launch Events
  • Media events / press conferences

Do you have any questions about our services? We stay at your entire disposal.

  • 20 years of experience in the pharmaceutical agency business
  • > 10 years of experience in various positions in the pharmaceutical industry
  • Clinical experience: Internal medicine
  • Workshop moderation germ/engl.

Walter Kaiser

CEO
Dr. med., lic. oec. HSG
  • > 10 years of experience in the pharmaceutical industry
  • Broad network as head of a national healthcare platform
  • Long-standing clinical experience
  • Workshop moderation germ./engl.

Denise Roth

Senior consultant, project manager
Dr. med., Executive Master of Medical Management
  • Experience in the pharmaceutical agency business
  • Workshop moderation germ./engl./french

Dominic Reinle

Project manager
MSc Sports Science ISSUL University of Lausanne

We bring into play the whole range of health communication. From concept creation to effective advertisements, expert contributions, PR texts or websites. We thoroughly research and put complex correlations into a nutshell for a any readership.

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For us communication is synonymous with a wide variety of verbal skills and with a sophisticated selection of communication channels. Whether having an interview with decision-makers or formulating and creating messages for your campaign: We always communicate in a professional manner and with the necessary intuition for the right words. Our texts achieve their aim and respect the regulatory requirements of Swiss legislation and the relevant codes! 

 

Detailed range of services in Medical Communication 

Campaigning / Conception and strategy 

  • Development and realisation of cross-media brand, content and service strategies
  • Disease Awareness campaigns, patient information material
  • Patient Advocacy: Conception and realisation of measures with the collaboration of patient organisations incl. patient events

Text / Content

  • Product and science PR: PR articles, infomercials, congress reporting, interviews with experts, background articles
  • Editorial articles (experts, public), special publications, enclosures
  • Medical Writing: Expert recommendations, position statements, pocket guides, scientific publications incl. posters/abstracts

Websites / Apps

  • Websites incl. SEO optimisation: Concept, content, design, programming
  • eNewsletter incl. data evaluation
  • Apps, videoclips, animations

Public Relations (PR)

  • Public relation and press work: Media events, press conferences
  • Media planning and media placements (in collaboration with Medworld AG)

Do you have any questions about our services? We stay at your entire disposal.

  • 20 years of experience in the pharmaceutical agency business
  • > 10 years of experience in various positions in the pharmaceutical industry
  • Clinical experience: Internal medicine
  • Workshop moderation germ/engl.

Walter Kaiser

CEO
Dr. med., lic. oec. HSG
  • > 10 years of experience in the pharmaceutical industry
  • Broad network as head of a national healthcare platform
  • Long-standing clinical experience
  • Workshop moderation germ./engl.

Denise Roth

Senior consultant, project manager
Dr. med., Executive Master of Medical Management

Discussing issues eye to eye with healthcare professionals, debating key questions, developing strategies or collecting opinions  - these are our strengths when it comes to conception and moderation of workshops in German, French and English. The customers' target group, goals and preferences define setting and moderation technique.

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Our trained moderators possess wide expertise: both in scientific know-how as well as in marketing and communication. We know how to moderate in a results-oriented way even when questions prove to be complex and target groups demanding. Using digital tools specifically increases participants’ interactivity and allows immediate inclusion of voting results, opinions and recommendations.

 

Detailed range of services Workshops & Moderations

Medical Affairs

  • Advisory Boards
  • Consensus conferences

Patient Advocacy

  • Patient workshops, possibly mixed with doctors
  • Patient events (information events)

Market research

  • Focus groups
  • Counselling/expert workshops
  • Sounding boards

Strategie / Marketing

  • Concept Boards
  • Speaker Boards

Do you have any questions about our services? We stay at your entire disposal. ​

  • 20 years of experience in the pharmaceutical agency business
  • > 10 years of experience in various positions in the pharmaceutical industry
  • Clinical experience: Internal medicine
  • Workshop moderation germ/engl.

Walter Kaiser

CEO
Dr. med., lic. oec. HSG
  • > 10 years of experience in the pharmaceutical industry
  • Broad network as head of a national healthcare platform
  • Long-standing clinical experience
  • Workshop moderation germ./engl.

Denise Roth

Senior consultant, project manager
Dr. med., Executive Master of Medical Management
  • Experience in the pharmaceutical agency business
  • Workshop moderation germ./engl./french

Dominic Reinle

Project manager
MSc Sports Science ISSUL University of Lausanne

Our monthly «med-panel», a standardised market research tool (omnibus) is available to you for a quick (digital) poll of primary care providers. 

Opinion surveys of experts are designed as customized solutions: Either face-to-face, by phone, on-line or as group discussions and workshops. We are experts in gathering knowledge and needs in a structured way. Qualitative and quantitative market research among physicians and other health care actors are challenging and belong in the hands of professionals.

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We understand the structures, master the terminology and know the nuances of the Swiss health care market. Thanks to our large network and our target-group-specific approach we are successful in analysing the targeted market in a focused manner. Collected data are carefully evaluated and recommendations formulated. 

 

Detailed range of services Market Research​

Customized or omnibus

  • On-line, by phone (skype), face-to-face, workshops: Conception, realisation, evaluation and recommendations
  • Med-panel; monthly omnibus among general practitioners from the German and French part of Switzerland. Detailed informations »
  • Optimisation of marketing and communication documents (folder tests, dialogue tests)
  • National observational studies (post-marketing observational studies PMOS): Conception, realization, evaluation, publication 
    Message Recalls

Message Recalls

  • Message recall test to improve sales force, product placement, market penetration, awareness; verification and refinement of marketing and sales concepts 

Do you have any questions about our services? We stay at your entire disposal.

  • 20 years of experience in the pharmaceutical agency business
  • > 10 years of experience in various positions in the pharmaceutical industry
  • Clinical experience: Internal medicine
  • Workshop moderation germ/engl.

Walter Kaiser

CEO
Dr. med., lic. oec. HSG
  • Experience in PR, marketing, statistics and market research

Peter Mutzner

Project manager
MSc Sustainable Development, University of Basel and Zurich Bachelor in Biology CAS science Journalism (print & digital)

Contact

DocWorld AG | Sennweidstrasse 46 | CH-6312 Steinhausen
T +41 41 748 82 22 | F +41 41 748 82 11 | E info@docworld.ch

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