Efficient, cost-effective, exclusive:
the multi-topic survey among Swiss primary care providers.

The online market research «med-panel family doctors» of DocWorld AG provides you with a reliable basis for decision-making: specific, fast, professional and with an attractive price-performance ratio.

Questions that need to be revised by us and/or approved by your clearing process should reach us by the editorial deadline I (German or French or both).

You can send us internally approved, i.e. final question(s) by the date of editorial deadline II. Translation/programming and online phase will then be started.

Approximately three weeks after the deadline, the evaluation will be at your disposal. The «med-panel family doctors» is managed from A to Z by specialists with proven experience in marketing and market research. 


  • Multi-topic survey, participation with one or more questions (open, half-open and closed)
  • Sample: 120 Swiss general practitioners (90 in German-speaking Switzerland / 30 in French-speaking Switzerland) from a panel of around 400 general practitioners throughout Switzerland

Examples of questions

The tool «med-panel family doctors» is programmed by our IT department according to your questions (e.g. incl. type and evaluation area). Possible contents of a survey:

  • Evaluation of the product message (credibility, relevance...)
  • Tracking of parameters (awareness, attitude towards the choice of treatment...)
  • Use and experience with a given preparation
  • Diagnosis clarification pathways
  • Decision tree for therapeutic measures
  • Advertising/subject-tests (attention effect, margin of association, credibility, activation effect, suitable tailoring to therapy area, ...)

The list can be extended at will - contact us and we will be happy to advise you.

Our services

  • Support in formulating questions (for submission by editorial deadline I)
  • Translation, programming and implementation of the online survey with all the questions received
  • Results / evaluation as PDF version of a PowerPoint presentation; usually with 1-2 slides per question and conclusion slide (if useful) as well as information on the participants


  • Package price per closed question 1150,- CHF
  • Package price per open/half-open question 1350,- CHF
  • Against surcharge: additional evaluations of data in Excel format
  • Pharmacovigilance according to expenditure

Do you have any questions about our services? We stay at your entire disposal.

Walter Kaiser
  • 20 years of experience in the pharmaceutical agency business
  • > 10 years of experience in various positions in the pharmaceutical industry
  • Clinical experience: Internal medicine
  • Workshop moderation germ/engl.

Walter Kaiser

Dr. med., lic. oec. HSG
Peter Mutzner
  • Experience in PR, marketing, statistics and market research

Peter Mutzner

Project manager
MSc Sustainable Development, University of Basel and Zurich Bachelor in Biology CAS science Journalism (print & digital)


DocWorld AG | Sennweidstrasse 46 | CH-6312 Steinhausen
T +41 41 748 82 22 | F +41 41 748 82 11 | E info@docworld.ch


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